In web analytics, a funnel is a framework designed to visualize the sequential steps users take to accomplish a specific goal on a website or in an application. This concept is crucial for understanding the progression of user interactions from their initial contact through various engagement stages, culminating in the completion of an action such as purchasing a product, signing up for a service, or downloading a file. For instance, an e-commerce funnel might encompass stages like visit homepage, view product page, add to cart, and complete purchase. By analyzing the number of users advancing through each funnel stage, site owners can identify where users are dropping off or converting. This understanding allows for targeted enhancements at the points where users exit the funnel, thereby optimizing the entire conversion path. Funnels enable businesses to refine user interactions and enhance the conversion process's efficiency by concentrating on user behavior and eliminating potential obstacles to completing the desired action.